MAKING SHOES…
We love shoes and live brands – this philosophy has been at the core of Luskinos Solutions for many years. Being a pioneer of brand licensing, we have proven to be an experienced and competent partner for fashion brands seeking to efficiently expand into the international footwear market.
Our understanding of brands, the full-service process chain, ranging from product development to distribution, as well as our network of reliable partners, form the basis for brand-specific and sustainable cooperations in the field of branded footwear. This requires from all participants significant experience, responsibility, competence and discipline – principles which have been innate to the Luskinos since its formation.
TO MANAGE BRANDS MEANS TO MANAGE VALUES
A significant factor for the success of the Luskinos business model is a high degree of brand empathy: it is essential to grasp the brand at its core, to understand its philosophy and values, in order to be able to integrate these ideas and emotions in the development of footwear.
Every fashion brand has an individual character that is represented in its seasonal dynamic and which communicates emotions. It is the Luskinos task, to reflect these components and this context in a footwear collection.
The success of brand diffusion into the footwear market is significantly influenced by the degree of brand loyalty of consumers, combined with the degree of brand awareness and recognition. In the light of this information, Luskinos carefully reviews every project regarding its market potential and realisability.
BRANDED FOOTWEAR – MORE THAN THE SUM OF ITS PARTS…
Footwear is considered to be one of the most important product groups for fashion brands.
The product complexity of footwear requires high levels of expertise, creativity, know-how and discipline on the side of the licensee, as well as willingness to cooperate, tolerance and trust on the side of the licensor.
The strategically planned and professionally managed diffusion of a fashion brand into the footwear market can significantly add to the brands versatility. The way the Luskinos differentiates itself in this industry is rooted in the company’s unique structural competence along the entire value chain:
+ market research
+ product development & design
+ product sourcing
+ international distribution
+ logistics organization
+ comprehensive brand management
These points are at the core of our service spectrum. They make the difference to being able to create successful branded footwear.
THE FIRST LICENSED BRANDS WHOSE SUCCESS CARRIES OUR SIGNATURE
As predecessor to the Luskinos, Company, while still part of the Luskinos, took over the first footwear license for the European footwear market from an international fashion brand in 1990. The transfer of the brand Marc O’Polo into the footwear market created a completely new market segment.
International fashion brands as: Tommy Hilfiger, Peak Performance, Napapijri, Björn Borg and Gant. have been our client.
A STRONG TEAM FOR STRONG BRANDS
An understanding of brands, creativity, product know-how and structural competence characterize the Luskinos, as well as a strong focus on our core competencies. Instead of working with an overly diverse brand portfolio, Luskinos has selectively focused on a limited number of premium brands.
Independent teams systematically manage each brand with a high degree of attention to detail and professional energy, including market analysis, strategic planning, design, product development and international distribution.
BRANDED FOOTWEAR – MORE THAN THE SUM OF ITS PARTS…
An understanding of brands, creativity, product know-how and structural competence characterize the Luskinos, as well as a strong focus on our core competencies. Instead of working with an overly diverse brand portfolio, Luskinos has selectively focused on a limited number of premium brands.
Independent teams systematically manage each brand with a high degree of attention to detail and professional energy, including market analysis, strategic planning, design, product development and international distribution.